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State Government / Utah / Legislation / SB 287

SB 287Session 2026SenateBecame law

Targeted Advertising Tax

Official source overview

This bill imposes a tax on targeted advertising in the state.

Published by Utah State Legislature for S.B. 287 S1. Civixly has formatted, but not rewritten, the official text.

Latest development · Mar 25, 2026

Governor Signed

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Official Utah record ↗
Session
2026
Introduced
Feb 10, 2026
Latest passage
Mar 10, 2026
Key provisionsTopicsSponsorsActionsRelated billsDiscussion

Official highlighted provisions

What the bill would do

These points come from the Utah Legislature’s published bill overview.

  • defines terms;
  • imposes an annual tax on entities that deliver targeted advertising in Utah and meet certain revenue thresholds, based on the entity's gross receipts from targeted advertising in the state;
  • requires entities subject to the tax to annually remit a return to the State Tax Commission that includes information related to the tax;
  • provides for administration and collection of the tax by the State Tax Commission;
  • provides rulemaking authority to the State Tax Commission for administration of the tax;
  • establishes the Targeted Advertising Restricted Account (restricted account) for the deposit of tax revenue;
  • provides for the use of money deposited into the restricted account; and
  • makes technical and conforming changes.
Verify this overview with the Utah Legislature ↗

Topics and classification

Civixly topics

Budget & Taxes

Source subjects

Revenue and TaxationState Tax Commission

Document type

Bill

Sponsors

Primary sponsors are listed before cosponsors and other sponsoring entities.

Primary sponsorMcKell, Michael K.
cosponsorTeuscher, Jordan D.

Action timeline

Newest action first. Action language is supplied by the state source.

View full action timeline56 actions⌄
  1. Mar 25, 2026

    Governor Signed

    Executive SignatureOffice of the Governor
  2. Mar 13, 2026

    Senate/ to Governor

    Executive ReceiptOffice of the Governor
  3. Mar 13, 2026

    Senate/ received enrolled bill from Printing

    ReceiptSenate
  4. Mar 12, 2026

    Senate/ enrolled bill to Printing

    Senate
  5. Mar 12, 2026

    Enrolled Bill Returned to House or Senate

    EnrolledSenate
  6. Mar 10, 2026

    Draft of Enrolled Bill Prepared

    Utah State Legislature
  7. Mar 10, 2026

    Bill Received from Senate for Enrolling

    ReceiptUtah State Legislature
  8. Mar 10, 2026

    Senate/ signed by President/ sent for enrolling

    PassageSenate
  9. Mar 10, 2026

    Senate/ received from House

    ReceiptSenate
  10. Mar 7, 2026

    House/ to Senate

    Senate
  11. Mar 7, 2026

    House/ signed by Speaker/ returned to Senate

    PassageSenate
  12. Mar 7, 2026

    House/ received from Senate

    ReceiptHouse
  13. Mar 7, 2026

    Senate/ to House

    House
  14. Mar 7, 2026

    Senate/ concurs with House amendment

    Amendment PassageHouse
  15. Mar 7, 2026

    Senate/ placed on Concurrence Calendar

    Senate
  16. Mar 7, 2026

    Senate/ received from House

    ReceiptSenate
  17. Mar 6, 2026

    House/ to Senate

    Senate
  18. Mar 6, 2026

    House/ passed 3rd reading

    PassageSenate
  19. Mar 6, 2026

    House/ substituted

    House
  20. Mar 6, 2026

    House/ 3rd reading

    House
  21. Mar 6, 2026

    House/ Rules to 3rd Reading Calendar

    House
  22. Mar 5, 2026

    LFA/ fiscal note publicly available for SB0287S01

    Utah State Legislature
  23. Mar 5, 2026

    LFA/ fiscal note sent to sponsor for SB0287S01

    Utah State Legislature
  24. Mar 5, 2026

    LFA/ bill sent to agencies for fiscal input for SB0287S01

    Utah State Legislature
  25. Mar 5, 2026

    LFA/ bill assigned to staff for fiscal analysis for SB0287S01

    Utah State Legislature
  26. Mar 4, 2026

    House/ 3rd Reading Calendar to Rules [House Rules Committee]

    House
  27. Mar 4, 2026

    House/ 2nd reading

    House
  28. Mar 4, 2026

    House/ comm rpt/ amended [House Economic Development and Workforce Services Committee]

    Amendment PassageHouse
  29. Mar 3, 2026

    House Comm - Favorable Recommendation [House Economic Development and Workforce Services Committee]

    Committee Passage FavorableHouse
  30. Mar 3, 2026

    House Comm - Amendment Recommendation [House Economic Development and Workforce Services Committee]

    Amendment IntroductionHouse
  31. Mar 2, 2026

    House/ to standing committee [House Economic Development and Workforce Services Committee]

    Referral CommitteeHouse
  32. Mar 2, 2026

    House/ 1st reading (Introduced)

    House
  33. Feb 27, 2026

    House/ received from Senate

    ReceiptHouse
  34. Feb 27, 2026

    Senate/ to House

    House
  35. Feb 27, 2026

    Senate/ passed 3rd reading

    PassageHouse
  36. Feb 27, 2026

    Senate/ floor amendment

    Senate
  37. Feb 27, 2026

    Senate/ uncircled

    Senate
  38. Feb 27, 2026

    Senate/ circled

    Senate
  39. Feb 27, 2026

    Senate/ 3rd reading

    Senate
  40. Feb 27, 2026

    Senate/ passed 2nd reading

    Reading 2Senate
  41. Feb 27, 2026

    Senate/ uncircled

    Senate
  42. Feb 27, 2026

    Senate/ circled

    Senate
  43. Feb 27, 2026

    Senate/ 2nd reading

    Senate
  44. Feb 18, 2026

    Senate/ placed on 2nd Reading Calendar

    Senate
  45. Feb 18, 2026

    Senate/ committee report favorable [Senate Revenue and Taxation Committee]

    Committee Passage FavorableSenate
  46. Feb 17, 2026

    Senate Comm - Favorable Recommendation [Senate Revenue and Taxation Committee]

    Committee Passage FavorableSenate
  47. Feb 17, 2026

    Senate/ received fiscal note from Fiscal Analyst

    ReceiptSenate
  48. Feb 17, 2026

    LFA/ fiscal note publicly available for SB0287

    Utah State Legislature
  49. Feb 12, 2026

    LFA/ fiscal note sent to sponsor for SB0287

    Utah State Legislature
  50. Feb 12, 2026

    Senate/ to standing committee [Senate Revenue and Taxation Committee]

    Referral CommitteeSenate
  51. Feb 11, 2026

    Senate/ 1st reading (Introduced)

    Senate
  52. Feb 10, 2026

    Senate/ received bill from Legislative Research

    ReceiptSenate
  53. Feb 10, 2026

    LFA/ bill sent to agencies for fiscal input for SB0287

    Utah State Legislature
  54. Feb 10, 2026

    LFA/ bill assigned to staff for fiscal analysis for SB0287

    Utah State Legislature
  55. Feb 10, 2026

    Numbered Bill Publicly Distributed

    Utah State Legislature
  56. Feb 10, 2026

    Bill Numbered but not Distributed

    Utah State Legislature

Related Utah legislation

Other measures from this legislative session that share one or more Civixly topics with SB 287.

SB 2Updated Mar 26, 2026

Public Education Budget Amendments

Budget & Taxes
SB 101Updated Mar 26, 2026

Specialized Product Amendments

Budget & Taxes
HB 190Updated Mar 26, 2026

Child Care Business Tax Credit

Budget & Taxes
HB 3Updated Mar 26, 2026

Appropriations Adjustments

Budget & Taxes
Browse all Utah legislation →

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State legislative data provided by Open States and linked legislature sources when available.

Bill overview text and highlighted provisions are published by the Utah State Legislature and are not rewritten by Civixly.

Civixly tracks state bill actions, passage dates, and sponsors. Member-level state roll-call histories are not included.

Source data last updated Jul 9, 2026.