State Government / Virginia / Legislation / SB 615
Consumer Data Protection Act; online device pricing; prohibition. Provides that no controller or processor shall, in connection with a consumer transaction, generate, in whole or in part, a price offered to a consumer through the consumer's online device based on (i) the hardware or hardware state of the online device, as those terms are defined in the bill, (ii) the presence or absence of any software on the online device, or (iii) precise geolocation data of the online device when used to set a price based on inferences about the consumer made from such data. The bill provides for exemptions in certain instances.
Latest development · Jul 21, 2026
Continued from last session
Document type
Primary sponsors are listed before cosponsors and other sponsoring entities.
Newest action first. Action language is supplied by the state source.
Continued from last session
Continued to next session in General Laws and Technology (15-Y 0-N)
Referred to Committee on General Laws and Technology
Prefiled and ordered printed; Offered 01-14-2026 26103781D
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